“Weibo” is the Chinese word for “microblog”. Without access to the majority of social media platforms used elsewhere in the world, the Chinese have created their own networks, just like facebook, Myspace, Youtube, and Foursquare – but with more users – which is why every global company needs to pay attention to these sites. The Chinese government makes it impossible for foreign companies to enter the Chinese social media network social network. Your community and customers are already discussing your brand, competitors, and industry – so, finding these conversations and tapping in is your first step to developing any solid, scalable global social media strategy.īut what if these conversations are happening outside of Twitter and Facebook? By the end of December 2012, China had 564 million Internet users, 50.9 million more than the year before, and representing nearly 40% of the Chinese population! As the world’s largest online community continues to grow, Chinese social media sites have become popular tools to reach Chinese consumers.Ĭhina is one of the most restricted countries in the world in terms of internet, but these constraints have directly contributed to the staggering success of local Chinese social media sites. As Chinese social media sites have evolved, global marketers have, too. Every global social media strategist and industry expert will tell you, the first step in creating an effective social media strategy, at any capacity, is listening. Companies are eager to enter the Chinese social media space.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |